Andreea Sandu
Managing Partner, Circles Colab

20+ years in brand communication, go-to-market & growth strategy for diverse categories: Retail – Lifestyle – Luxury – CPG – Spirits – Automotive – Financial Services – Beauty – NGO – FMCG.

A marketer who uses purposeful strategy, bold creativity and data analytics to build salient brands that become part of the cultural conversation.

With twenty years of experience across multiple industries, brands, agencies and start up cultures, Andreea has a wide range of marketing experience and a proven track record of balancing intelligence and creative magic to build commercially effective campaigns for both Romanian and international brands.

Andreea previously served as Client Service Director at Graffiti BBDO and prior to that she was the Chief Growth Officer at McCann Erickson Bucharest. Now she’s available for clients that want to change the game in their sector using breakthrough and innovative ways. She worked with some of the best Consumer and B2B companies in the world, such as Albalact, Auchan, Dacia, OMV Petrom, Red Bull, Bancpost, Mars, Pedigree, DEDEMAN, MasterCard, Bayer, Procter & Gamble, Henkel, BRD, PepsiCo, Cadbury (Kandia Excelent), Bayer, Romtelecom (Deutsche Telekom), KISS FM, Eurolife, FASHIONDAYS, Fundatia REACT, Ursus Breweries, Zarea, Wrigley, Bunge, Zi De Bine, UNICEF, Worldvision.

Her work received awards in shows like Golden Drum or Effie Romania with campaigns for Romtelecom, Renault Dacia or Auchan.